AJ Frenzel

Coaching and ideal budget crafting in a
heart-centered sort of way.

Hi friend.

let's talk about $

Your money.

*You know there's money coming in. Where is it going?
*You see the income and wonder why you're not 'getting ahead' or 'climbing out'.
*It seems like it shouldn't be so hard to keep track of everything.
*Your last three (billing, bills, budgeting, business) days have been abandoned or ended in frustration.

*You're ready to mindfully manage the money you're making.


& You

You're ready for the money stuff to take less time and mental energy. You know that it's possible, and also see that it's not happening. You're ready to try something else.

I am a certified Coach and certified YNAB budgeting coach. I'm a former birth doula, Wall St. controller, and Flamenco dancer. I'm a parent and a partner. Once I even ran a marathon.
BUT...I am not an accountant, financial planner, or therapist. I do not give advice, especially not legal, tax, or medical. And I do not shame or blame or judge.

If you're here, you already know about YNAB. Yay! It's one of my favorite things. We've been together since my tweens were babes, my partner was fresh out of grad school, and I was bike commuting over the Brooklyn Bridge everyday. And I don't keep it to myself! Family, friends & clients have (eventually) embraced YNAB as their own.
Now I am a YNAB Certified Budgeting Coach, which means that I have been trained to coach people on using YNAB software and the YNAB budgeting method. I have met select requirements of You Need a Budget LLC in order to receive this certification, which means that I have the ability to competently coach YNAB to others. I am not an employee of YNAB, and all non-YNAB related opinions and recommendations are my own. My views do not reflect the views of YNAB and its employees or affiliates.

There is a practical side of setting up and maintaining a budget that is fairly standard. I'm not saying there is a one-size-fits-all solution. No cookie cutter budgets here! (mmmm, cookies...) Still, whatever your income, your family size, or your choice of format, It takes some time for learning and some time for doing and often support for both. One of my superpowers is making that process feel easier for you.
There is also a deeply personal side of setting up and maintaining a budget. Talking about budgets means talking about money. That's another one of my superpowers.
Money is a tool that is disguised as an unavoidable struggle, fraught with emotion and cultural baggage. This is the stuff that sneaks its way into our very being and has the power to make or break your relationship with your budget. Will it be partner, acquaintance, or nemesis? Will it be a top priority, or jammed in the bottom of a drawer? Will it be a controlling boss, or will your budget work FOR you?
Let's get to the heart of it. In full transparency; this coaching stuff can get intense, and it's not for everyone. At the same time, it's all about you and your goals. As your coach, I will never push you or pull you in a direction you don't want to go. As your MoneyDoula, I'm here for whatever comes up along the way. Laughter is always(!) welcome, and so are tears, fears, and questions with or without answers.
Our coaching sessions travel on a synergistic path, enriching the practical budgeting work with mindset exploration and a broader understanding of your own motivations.
If you are ready to change your chatter about money, it is essential to pair the practical with the personal.
In coaching we say it will be safe, but it may not always be comfortable. MoneyDoula says: sometimes it's not about the money.